TIAA-CREF — New York City, 2001-2002
"Senior Communications Specialist"
Corporate Marketing and Communications
Full-service, 90-year-old financial services group dedicated to clients in academic, medical, cultural, and research fields. Here, I was part of a marketing group that published a variety of periodicals and brochures for individual (retail) investors. Some of my writing samples are presented below.
TIAA-CREF's Dual Investment Management Strategy℠: In the early 1980s, CREF Investments pioneered using two established methods of managing equity funds — active and quantitative management — within a single equity fund. We call this proprietary technique the Dual Investment Management Strategy℠. (MS Word)
Which Will it Be, Growth or Value?: Article (MS Word)
A New Intranet Feature — What is Sector Talk?: Introduction to new Intranet column I conceived for the company, called "Sector Talk". The column highlighted a different sector each month by publishing excerpts of interviews I conducted with our analysts. This tool was used widely by our investment advisors when consulting with clients. We were thus able to provide clients with the perspective of our in-house industry experts rather than regurgitated news an investor already might have seen or heard. (MS Word)
Sector Talk — Global Commercial Aerospace and Defense: Interview with analyst. (MS Word)
Making Volatility Work for You — What is Risk and How to Use It: Article (MS Word)
Importance of Buy-Side and Sell-Side Research: Article (MS Word)
Securities Reorg — TIAA Investments Goes Global: Article (MS Word)
